Step 4: Sales
Face-to-Face Meetings If you’ re not quite used to with face-to-face meetings, they can be every bit as intimidating as making that first phone call. But again, preparation and practice help.
If you haven’ t already done some research on your potential client, and the industry they work in, now would be a perfect time. Some of the points you should address in your meeting include:
What an app could do for their business. What unique benefits are key to them. How an app could improve their bottom line. and the more you know about their business and industry, the more accurately you can state the above. Your research should also help you clarify this person’ s role in the business. For very small businesses, you will likely be meeting with the owner, who also makes all the decisions. But for larger businesses, your first meeting might be with someone who is part of the decision making process. And how you present to a problem owner differs from how you would present to a budget owner. Yours is a product that is easier to sell through a demonstration, so always have a demo app ready when meeting with clients. If you are able to customize it to include their own logo, etc. so much better. Don’ t be afraid to show them actual apps you have already launched, even if it is for their competitor. Your presentation should include all essential information while being as brief as possible. But be prepared to answer any questions the client has, even if they were already answered in the presentation.
Unless the client has already given a clear indication during the meeting, don’ t be afraid to end the meeting by asking for their business.
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 14