Step 4 : Sales
Phone Calls Very few people are naturally good at making phone calls , especially as part of a sales pitch . Preparation and practice help , along with a willingness to assess your own “ performance ” afterward , learning from any mistakes you make . You don ’ t want to sound like you ’ re reading from a script , or that you ’ ve rehearsed the call , but you want your call to have a sense of structure .
Open with a professional greeting – good morning , or good afternoon – before introducing yourself and your company . Not all products and services can be sold with a phone call , and your objective is to schedule a meeting by selling what your product will do for your potential client . Try framing the purpose of your call as a question , once you have the opportunity to schedule a meeting , do so by giving the customer two options , rather than asking them when they would like to meet ,
“ Mr . Johnson , I can pop by your office at 2:15 p . m . today to discuss this further . Or would 9:45 a . m . tomorrow better suit your schedule ?”
Regardless of whether you are able to schedule a meeting or not , end the call by thanking them for their time . And if you do manage to schedule a meeting , send a meeting request via your calendar immediately after ending the call .
“ If we can show you a way to retain more customers and attract new ones , would that be something of interest ?” thereby provoking interest . If the customer seems keen , steer the conversation towards scheduling a meeting . And
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 13