Step 4: Sales
Use services such as Unbounce, Leadpages, or Instapage to create your landing page. They not only make it easy to design effective landing pages but also to split testing, allowing you to test pages with different layouts and text, to see which leads to the most conversions. are not clicking on your CTA. As with everything you measure, pay attention to what does and does not work, so you know what to keep using, and what to keep improving.
The subject line of your email message is as important as the message itself. Points to consider include:
• Use action verbs, such as Save, Start, Discover, and Learn.
• Brevity. Your goal should be a subject line of 5-7 words.
• Make it sound human, and DON’ T USE ALL CAPS.
• Try to incorporate an emotional appeal: curiosity, urgency, joy, or enthusiasm. But make sure that what the subject line teases or promises matches what the message delivers.
Once you start measuring the results of your campaign, you will be most interested in the click rates. Open rates are important – after all, you want recipients to open your email messages – but they mean very little if people
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 12