Step 4 : Sales
Use services such as Unbounce , Leadpages , or Instapage to create your landing page . They not only make it easy to design effective landing pages but also to split testing , allowing you to test pages with different layouts and text , to see which leads to the most conversions . are not clicking on your CTA . As with everything you measure , pay attention to what does and does not work , so you know what to keep using , and what to keep improving .
The subject line of your email message is as important as the message itself . Points to consider include :
• Use action verbs , such as Save , Start , Discover , and Learn .
• Brevity . Your goal should be a subject line of 5-7 words .
• Make it sound human , and DON ’ T USE ALL CAPS .
• Try to incorporate an emotional appeal : curiosity , urgency , joy , or enthusiasm . But make sure that what the subject line teases or promises matches what the message delivers .
Once you start measuring the results of your campaign , you will be most interested in the click rates . Open rates are important – after all , you want recipients to open your email messages – but they mean very little if people
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 12