Step 4 : Sales
Leads are not sales , so although your website is setup to capture leads , you still need to nurture them through to a sale . But not every potential customer is going to visit your website or see your digital marketing . So we rely on three methods to generate and nurture leads , and close sales :
• Lead nurturing email campaigns
• Phone calls
• Face-to-face meetings
• 3-4 emails sent out over a period of 2-3 weeks .
• 1-2 campaign-specific landing pages .
Structure your email campaign to first welcome the customer with a brief introduction . The messages that follow should be educational , informative , and include a CTA that links to a specific landing page .
The goal of your email campaign should always be to convert a lead into a new customer , while you should use phone calls as a route to setting up a meeting .
Lead Nurturing Through Email Your website , as discussed earlier , gives potential customers an opportunity to learn more about your services . It also makes it possible for them to express interest by giving you their email address , which should then trigger your automated lead nurturing campaign . The campaign should consist of the following :
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 11