Step 4: Sales
Leads are not sales, so although your website is setup to capture leads, you still need to nurture them through to a sale. But not every potential customer is going to visit your website or see your digital marketing. So we rely on three methods to generate and nurture leads, and close sales:
• Lead nurturing email campaigns
• Phone calls
• Face-to-face meetings
• 3-4 emails sent out over a period of 2-3 weeks.
• 1-2 campaign-specific landing pages.
Structure your email campaign to first welcome the customer with a brief introduction. The messages that follow should be educational, informative, and include a CTA that links to a specific landing page.
The goal of your email campaign should always be to convert a lead into a new customer, while you should use phone calls as a route to setting up a meeting.
Lead Nurturing Through Email Your website, as discussed earlier, gives potential customers an opportunity to learn more about your services. It also makes it possible for them to express interest by giving you their email address, which should then trigger your automated lead nurturing campaign. The campaign should consist of the following:
AppInstitute | How to Make a Six-Figure Income Selling Apps Page 11