Step 3 : Set up Your Marketing
Paid Marketing It is foolish to think that you can market your business without spending a cent . Paid marketing helps make you more visible to customers searching for businesses like yours , it helps you stand out amongst your competition , and it helps to keep you top-of-mind in potential customers who aren ’ t yet ready to convert . Paid marketing used to be limited to search engine
The key to running successful – and affordable – PPC / CPC and social media campaigns is to pay careful attention to your targeting . In most instances , you are trying to reach a smaller , more localized audience . After identifying the brand specific words and long-tail keywords you want to target in SEM , you then need to decide on the geographical location you want to target . You can then narrow your targeting further by looking at what times your target audience is most active , and what devices they use . marketing ( SEM ) and banner ads , but it now includes paid ads on social media . Aside from social media ads , most ads are charged on a pay-per-click ( PPC ) or costper-click ( CPC ) basis . CPC varies somewhat according to industry , and the keywords / phrases you are targeting . But it remains quite accessible to small businesses , with the right approach .
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