Step 3: Set up Your Marketing
Paid Marketing It is foolish to think that you can market your business without spending a cent. Paid marketing helps make you more visible to customers searching for businesses like yours, it helps you stand out amongst your competition, and it helps to keep you top-of-mind in potential customers who aren’ t yet ready to convert. Paid marketing used to be limited to search engine
The key to running successful – and affordable – PPC / CPC and social media campaigns is to pay careful attention to your targeting. In most instances, you are trying to reach a smaller, more localized audience. After identifying the brand specific words and long-tail keywords you want to target in SEM, you then need to decide on the geographical location you want to target. You can then narrow your targeting further by looking at what times your target audience is most active, and what devices they use. marketing( SEM) and banner ads, but it now includes paid ads on social media. Aside from social media ads, most ads are charged on a pay-per-click( PPC) or costper-click( CPC) basis. CPC varies somewhat according to industry, and the keywords / phrases you are targeting. But it remains quite accessible to small businesses, with the right approach.
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