Step 3: Set up Your Marketing
Social Media Remember when we said it was unthinkable for any business promoting a digital product or service to not have a website? Well, the same applies to having a social media presence. There are 15 social media platforms attracting more than 15-million unique visitors each month, but you don’ t need to be active on all of them. You only need to be active on those used by your target audience. to ensure you respond to any customer queries and comments on social media, on time. It should also cover which networks you are going to be active on and whether you are going to advertise on any of them.
Where possible, use the same username on all platforms, and this should also match your business name. Fill out the profile for each in full – don’ t skimp on any information – and try using your company logo as the profile photo.
Just as you created a strategy for your content marketing, you should create a strategy for your social media presence. Use the same questions as before, but remember that social media is not only for sharing content but also for engaging with your audience. And for capturing leads. Your strategy should also take into account what processes you are going to put in place
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