Step 3 : Set up Your Marketing
Social Media Remember when we said it was unthinkable for any business promoting a digital product or service to not have a website ? Well , the same applies to having a social media presence . There are 15 social media platforms attracting more than 15-million unique visitors each month , but you don ’ t need to be active on all of them . You only need to be active on those used by your target audience . to ensure you respond to any customer queries and comments on social media , on time . It should also cover which networks you are going to be active on and whether you are going to advertise on any of them .
Where possible , use the same username on all platforms , and this should also match your business name . Fill out the profile for each in full – don ’ t skimp on any information – and try using your company logo as the profile photo .
Just as you created a strategy for your content marketing , you should create a strategy for your social media presence . Use the same questions as before , but remember that social media is not only for sharing content but also for engaging with your audience . And for capturing leads . Your strategy should also take into account what processes you are going to put in place
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