Step 3: Set up Your Marketing
• Where will you publish your content? Obviously, you first publish on your website, but to assist in reaching an audience outside of your website, you should also share it on Twitter, Facebook, and any other social platforms used by your target audience.
• Who will produce your content? You? Not a problem if you are a good writer, and you have the time. But wouldn’ t your time be better spent pitching to actual clients? Consider using a freelance content writer instead. There is no commitment in terms of how often you use them, they are more affordable than you imagine, and they are no longer that hard to find.
Establish how you will measure the results, and how those results will influence your content marketing strategy as a whole.
Remember that content marketing is not limited only to written articles. The content you‘ publish’ can also take the form of infographics, short video’ s, detailed how-to guides, and even simple lists.
• How will you measure the results? Your content marketing is not a failure if it isn’ t generating leads, increasing sales, bringing in more search traffic, etc. It means you have not been paying attention to which content does work. You need to track the results of each piece of content to identify what your customers respond to, and what generates the results you want.
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