Step 3 : Set up Your Marketing
• Where will you publish your content ? Obviously , you first publish on your website , but to assist in reaching an audience outside of your website , you should also share it on Twitter , Facebook , and any other social platforms used by your target audience .
• Who will produce your content ? You ? Not a problem if you are a good writer , and you have the time . But wouldn ’ t your time be better spent pitching to actual clients ? Consider using a freelance content writer instead . There is no commitment in terms of how often you use them , they are more affordable than you imagine , and they are no longer that hard to find .
Establish how you will measure the results , and how those results will influence your content marketing strategy as a whole .
Remember that content marketing is not limited only to written articles . The content you ‘ publish ’ can also take the form of infographics , short video ’ s , detailed how-to guides , and even simple lists .
• How will you measure the results ? Your content marketing is not a failure if it isn ’ t generating leads , increasing sales , bringing in more search traffic , etc . It means you have not been paying attention to which content does work . You need to track the results of each piece of content to identify what your customers respond to , and what generates the results you want .
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