Step 6 : Long-Term Marketing
Fresh Content – your content marketing strategy is a very important part of long-term marketing . One of the reasons the frequency of your content updates is included in your strategy is because content marketing is ongoing . It isn ’ t something you start , and then allow to fizzle out , so trying to publish more frequently than you can manage is like setting yourself up for failure . Publishing only twice a month is still acceptable for small businesses , as long as the schedule is consistent and – more importantly – the content is always very topical and relevant to your audience , or offers very valuable advice that they can use immediately . Keep your audience engaged by sharing relevant content from other websites via your Facebook and Twitter account , and by punctuating your published content with an email newsletter .
The emphasis is always on quality over quantity , because valuable content not only keeps your existing customers happy , it also draws in new customers . But do remember that this is long-term marketing . Don ’ t give up on content marketing because of the lack of immediate results , and once you do start seeing results , you need to adjust your content marketing strategy to focus on the type of content that generates the best results .
Set benchmarks – one way of looking at benchmarks is to think of them as rules for winning . You want your business to succeed . You want to achieve the benchmark stated in this article ’ s headline . But the only way to do that is to set smaller benchmarks and to work hard at achieving each of them . Start by setting a small , realistic sales goal for each month , breaking this down further into a sales goal for each week . Once you start achieving your goal consistently , begin increasing it in order to keep pushing yourself to grow . At the same time , you should be benchmarking yourself against your competitors . While benchmarking your performance against them might not be realistic , you can benchmark your practices , especially marketing , against them , ensuring you don ’ t lag behind them and your industry as a whole .
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