How to Coach Yourself and Others How to Influence, Persuade and Motivate | Seite 61

a crowd of I ,000 people and trying to hear everything they are saying.
Notice that it's impossible to understand and process everything that
you're seeing and hearing. Now try listening just to one person standing
near you. As long as you can hear their voice, you can understand and
process the information.

The brain receives this information in the form of input through five main
channels that are represented by the five senses:
* Visual - what we see
* Auditory - what we hear
* Kinaesthetic - what we feel, touch, sense, or experience
* Gustatory - what we taste
* Olfactory - what we smell
In business communications, the chances are good that you will not be
using the latter two senses. They might be used if you produce food or
beverages, or your olfactory sense could be used if you make perfume or
to alert you to danger such as a fire. But in general, you will be
communicating in the workplace with the first three types of input:
Visual, Auditory, and Kinaesthetic. These three are often referred to as
VAK for simplicity's sake.

3.3 Filters
Our mental filters are just what they sound like - filters our brain uses to
process input. As our brain receives information, the intended meaning of
that information may be changed by our filters so that the result is not the
same as the original intention. The way we will interpret the information
is dependent on our own personal filters. Everyone has different filters
that will affect how the input reaches the brain. But these filters will cause
your brain to do one of three things:

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