How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 60

3.2 Types of Input
The brain is constantly bombarded by input. Some of it we process
consciously, such as when we read a book or listen to another person. And
some of it we process unconsciously, without thinking about it in order to
do so. Still other information our brain won't process simply because it is
not important or it would result in information overload. Imagine sitting in
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