How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 62

* Delete
This information will not be processed because it is filtered out as
unimportant or not acceptable.
* Distort
Most filters will distort information so that the meaning the receiver
applies to the input is not the same meaning that input would have for a
different receiver. The meaning is shaded, changed, or added to by our
filters.
* Generalize
In this case, our filters identify input as being similar to something we've
experienced before. The brain then applies the same meaning to this input
as it did the last time. The danger with this type of filter is that the
meaning of the input may actually be very different.

Our filters come from a number of different sources that comprise the
total sum of our experiences. As we learn about and make decisions about
the world, we come to expect there to be certain patterns that will occur
and that causes will lead to effects. Some things that act as filters as we
process information include
* Values
* Beliefs
* Past Experiences
* Prejudices
* Feelings
* Environment

3.4 The Internal Map, Internal State, and Behavior or
Response
Now that the input has been filtered, it will be processed by the brain in
order to gain meaning from it. This process is called creating an internal
_map.' It's as if your brain dissects and organizes the
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