How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 431

Comfort & Security
People want to feel comfortable and secure within a familiar environment
that supports all of their needs and wants. They don’t want to do things
that raise their levels of anxiety. Instead they just want to relax and feel
secure in the knowledge that everything is under their control and will be
taken care of at a moment’s notice.

Social Motivators
The following presents a list of Social “pleasure cantered” Motivators that
persuade people to make a decision or take a specific action:

Good Relationships with Family & Friends
There is probably nothing more stressful than a family in conflict. It eats
at people’s souls one bite at a time, until everything is eaten away. For
this reason people want to experience good, healthy, open and honest
relationships with their family and friends.

A Sense of Roots
People want to feel grounded to mother earth, to their family history,
social group, or cultural background. This gives them a sense of
belonging and familiarity that provides a deep sense of security and
comfort.

The Need to Follow Others
Most people have an undeniable need to follow those who inspire and
motivate them into action. They seek to follow powerful leaders who have
presence, can be trusted and are honorable. These are the keys to
persuasion as discussed within the first branch of this IQ Matrix Mind
Map. However, keep in mind that some people are not “followers” and
rather prefer to lead from the front. In order to persuade them you will
need to stimulate their pride and need for accomplishment.
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