How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 430
Financial Success
People desire to experience financial success. Almost everyone hopes
that they will someday be rich, however for most people this is far beyond
their current patterns of belief. Hence, they will not be persuaded by the
promise of riches. However, they will be persuaded by the promise of
financial security and comfort. And this is the angle that an effective
Persuader must take.
Complete Creative Expression
People want to be able to express themselves creatively without being
ridiculed, judged or criticized. They seek to experience this at work, at
home and during play. The more creative expression they have, the
greater the joys of pleasure they experience and the more susceptible they
become to persuasion.
Hope for a Better Future
People seek a better future. They hope that tomorrow will be better than
today, that next week will be an improvement on last week, and that next
year all their dreams will come true. Yes, many of these hopes are
unrealistic, however many others are closer to reality than they realize. An
effective Persuader must stimulate the small and seemingly insignificant
hopes that each person has and utilize these to build the bigger picture
filled with positive emotions and fulfilment.
Peace of Mind
People desire to experience Peace of Mind throughout their days. There is
so much going on these days that most of us are running around like
headless chickens. We stress, suffer from anxiety attacks and fear for
what tomorrow may bring. If we are therefore given an opportunity to