How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 430

Financial Success People desire to experience financial success. Almost everyone hopes that they will someday be rich, however for most people this is far beyond their current patterns of belief. Hence, they will not be persuaded by the promise of riches. However, they will be persuaded by the promise of financial security and comfort. And this is the angle that an effective Persuader must take. Complete Creative Expression People want to be able to express themselves creatively without being ridiculed, judged or criticized. They seek to experience this at work, at home and during play. The more creative expression they have, the greater the joys of pleasure they experience and the more susceptible they become to persuasion. Hope for a Better Future People seek a better future. They hope that tomorrow will be better than today, that next week will be an improvement on last week, and that next year all their dreams will come true. Yes, many of these hopes are unrealistic, however many others are closer to reality than they realize. An effective Persuader must stimulate the small and seemingly insignificant hopes that each person has and utilize these to build the bigger picture filled with positive emotions and fulfilment. Peace of Mind People desire to experience Peace of Mind throughout their days. There is so much going on these days that most of us are running around like headless chickens. We stress, suffer from anxiety attacks and fear for what tomorrow may bring. If we are therefore given an opportunity to