How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 432

Cooperating with Others
People want to feel as though they are part of a group working together
for a higher purpose and goal. This sense of cooperation they experience
will naturally stimulate a plethora of other needs that a Persuader can
utilize to great effect.

Gaining Respect from Others
When a person enters a social setting, they want to feel confident that they
will be respected by others, and that others will provide them with an
opportunity to prove their true worth and value. All they ask is for an
opportunity. And if they fail, they want more opportunities up until the
moment they are fully integrated into the social setting and on par with all
other individuals.

Consistent Fairness
People seek consistency and fairness, especially when their emotions and
reputation is on the line. They want to feel secure that no matter what
happens that they will be treated fairly and in accordance to past
precedents. Consistency provides them with certainty, and certainty
rewards them with feelings of comfort.

The Acceptance of Others
People want to be accepted by others unconditionally no matter who they
are, what they did, or what possible consequences may result from their
current decisions or actions.
People seek Acceptance in a number of varying ways. The following list
provides a few variations that must be considered:

Meeting Other’s Expectations
People seek to meet Other’s expectations of them in thought, word,
decision and action. This Need is so prevalent in our society today that
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