How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 411

The Psychology of Persuasion
IQ Matrix
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Written by Adam Sicinski

Whether we realize it or not, we are being persuaded by our friends,
family, colleagues, strangers, the government and the media on a daily
basis. Most of this persuasion is very subtle and naturally stimulates our
hidden needs, desires and motivations for a better and more fulfilling
existence. For the lucky few, the Art of Persuasion comes naturally and
effortlessly. In fact, the world is their oyster and a canvas of their making.
Yet for others, who have not mastered this fine psychological art; the
world is a daily struggle that leads them into ever deeper pits of emotional
disappointment.

Introduction
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