How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 410

your product the most expensive product on the market. You know this so
you inoculate. You tell your prospects upfront that this is the highest
quality, longest lasting, most expensive product on the market. You let
them know why you are the best and the most expensive. Your product
has won most of the industry's awards, lasts the longest, and gives the
most value for the money. These arguments, strategically planted in the
mind of your prospects, will enable them to access these facts when the
competition belittles you or your product.
Preparation Is the Key to Influence
Persuasion is everything. Prepare your mind, know your audience, know
their code, and structure a winning persuasive argument accordingly.
Know who, what, when, where, and why about your message and your
audience. Effective persuaders know that information and structure are the
seeds for perfect persuasion.
http://westsidetoastmasters.com/resources/laws_persuasion/

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