How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 271

responsibility," or "responsible taxation." When politicians use such
generalities, people of differing viewpoints can actually both be appeased.
They will fill in the blanks and provide their own definitions.
Words can convey emotional color by how long or short they are.
Generally, shorter words are more blunt, direct, harsh, or sharp. Consider
words like "kick," "hit," "force," "stop," or "no." Longer words, like
"lonely," "depressed," or "painful" are drawn out to evoke colors of
melancholy or suffering.
Word Choice