How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 171

Chapter 1
The Power of Persuasion
Overview
The most important persuasion tool you have in your entire arsenal is
integrity.
—ZIG ZIGLAR
Understanding the theories of persuasion, motivation, and influence will
put you in life's driver's seat. Why? Because everything you want, or will
want, in life comes from these three simple concepts. Did you know that
less than 1 percent of the world's population understand and can actually
apply the twelve Rules of Persuasion? Therefore, as I reveal the secrets of
influence and science of persuasion, you will be able to persuade and
influence with complete accuracy. You will gain instant influence over
others and inspire others to take action, all while getting exactly what you
want from life. You will win people to your way of thinking and will
empower yourself with an unshakable confidence. You will triple your
prosperity in sales and marketing. You will become a captivating magnet
of success.
As you develop what I call Maximum Influence, others will be drawn to
you as metal filings are drawn to a powerful magnet. Financial, social,
and personal success will come to you. Gateways previously closed to you
will swing wide open and the world of opportunity will beat a path to your
door. The life-changing skills and techniques described in this resource
are based on timeless, proven principles. They have been developed from
countless hours of persuasion research and exhaustive studies into human
nature. And now, for the first time, they are being unveiled to you.
This guide teaches the twelve critical Rules of Persuasion and instructs
you on how to utilize these cutting-edge persuasion strategies so you can
gain the influence you need NOW. You'll learn how to make people
instinctively like and trust you, something that might otherwise take you
years to accomplish. No longer will you face the unexpected with fear or
intimidation. Rather, you will confront it head on with credibility, control,
and confidence. Day in and day out, you will turn each challenge facing
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