How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 170

what you want and having a plan to get it. When your psyche is in its
proper place, you will always follow your heart.
The second ‘‘P’’ is persistence. Persistence is the number one reason
why people are successful in life.
The next ‘‘P’’ is personal development. All top producers have a
personal development program. There is a direct relationship between
your personal development program and your income. So invest in your
future by investing in your personal development.
Do you know the number one thing that will change someone’s mind? It’s
the fourth ‘‘P’’—passion. When you have passion for something you’re
excited about, you have zeal and you want to share it with the world.
Passion alone can be effective in swaying opinion and getting people to
support your product or service. Passion springs from a combination of
belief, enthusiasm, and emotion. Find passion for your product and find
joy in helping others enjoy it.
The fifth and final ‘‘P’’ is persuasion. The basic premise is to get what
you want when you want it, and in the process to win friends and to help
people love doing what you want them to do.

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