How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 172

you into a winning situation. In short, you will be a master of your own
destiny.
Persuasion: The Heartbeat of Our Economy
The power of persuasion is of extraordinary and critical importance in
today's world. Nearly every human encounter includes an attempt to gain
influence or to persuade others to our way of thinking. Regardless of age,
profession, religion, or philosophical beliefs, people are always trying to
persuade each other. We all want to be able to persuade and influence so
others will listen to, trust, and follow us. A recent study by economists
found that a whopping 26 percent of gross domestic product was directly
attributable to the use of persuasion skills in the marketplace.[1]
Persuasion is the gas to our economy's engine. Think about it — $2.3
trillion of our gross domestic product comes from the skills of persuasion
and influence. You rarely see large corporations downsizing their sales
forces. S