How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 120

Organizational Sources of Power
Role
Power derived from your role in a group, organization, or community.
The legitimate power and authority vested in a role or position. Can be a
significant source of power but can also lead to abuses of power if not
used wisely. Is strongest when combined with high ratings on character,
attraction, knowledge, expressiveness, and reputation power.
Resources
Power derived from your ownership or control of important resources
(such as wealth or natural resources) that other people value and need.
Typically, not a strong source of power for most people.
Information
Your access to and control of information. This power source has five
elements that form the mnemonic RADIO: retrieval, access,
dissemination, interpretation, and organization. Together and separately,
these capabilities enable people to lead and influence others through the
effective deployment of information.
Network
Power derived from the breadth and quality of your connections with
other people. Based on the social capita of network members through
reciprocal respect, admiration, favour granting, and collaboration. A
substantial source of organizational power. High ratings on this power
source can triple your influence effectiveness and make you twice as
inspirational as people with low network power.
Reputation
Power based on an estimation of the overall quality of a person by others
in a community (team, organization, or society) to which the person
belongs. A significant source of power for people who are well thought of
and a significant power drain for those with poor reputations. High ratings
on this power source more than triple your influence effectiveness and
significantly increase the likelihood that others will follow you.
120