How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 119

History Shorthand for history with the person you are trying to lead or influence: Power derived from familiarity and trust with another person. Based on the psychological principles of liking, similarity, and reciprocity. Between people who know each other well, this can be the most important power source. High ratings on history power are strongly correlated with high ratings on interpersonal skills. Attraction The ability to attract others by causing them to like you. Based on physical attractiveness as well as authenticity; commonality of values, attitudes, or beliefs; personality; character; wisdom; shared experience; and many other factors. Globally, one of the strongest power sources. High ratings on this power source more than triple your influence effectiveness. Character Power based on people's perceptions of your character, including such elements of character as integrity, honesty, fairness, courage, kindness, modesty, prudence, and so on. A significant source of personal power. Ranked #1 globally. 119