How to Coach Yourself and Others Essential Knowledge For Coaching | Page 539

 Due to recent staff shortages, I'm often overworked, and this
negatively impacts my creativity.
 The current economic climate has resulted in slow growth for the
marketing industry. Many firms have laid off staff members, and our
company is considering further cutbacks.
Source: http://www.mindtools.com/pages/article/newTMC_05_1.htm
Technical SWOT Analysis
Similar to the personal SWOT, a technical SWOT analysis can be
conducted using the same triggers of Strengths, Weaknesses,
Opportunities and Threats. This form of analysis can be used to assess
the viability of business cases and ventures, or to compare different
technical options.
Depending on what’s being analysed, the sub-triggers under each of the
main SWOT headings will vary and should be established before the
actual SWOT commences.
Typical sub-triggers for technical and business SWOT analyses include
political, environmental, economic, social, technical, resources and
ethics. And of course, these sub-triggers can form a number of acronyms
such as:




PEST – Political, Economic, Social, Technical.
STEEP – Social, Technical, Economic, Environmental, Political.
STEEPER - Social, Technical, Economic, Environmental, Political,
Ethics, Resources.

In business, you may hear someone say they’re going to do say a STEEP
SWOT analysis – this just means that they are doing a SWOT analysis
using the STEEP acronym as triggers under each of the main SWOT
headings. In this case, when the “strengths” of the particular object of
analysis are being considered, the strengths of the object in terms of
Social strengths, Technical strengths, Economic strengths,

1408