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Environmental strengths and Political strengths will be considered.
And so on for weaknesses, opportunities and threats.
Source: http://www.achieve-goal-setting-success.com/SWOT-analysis.html
More on the difference and relationship between PEST and SWOT
There is some overlap between PEST and SWOT. Similar factors appear
in each. That said, PEST and SWOT are certainly two different
perspectives:
PEST tends to assess a market, including competitors, from the
standpoint of a particular proposition or a business.
SWOT in business and marketing tends to be an assessment of a
business or a proposition, whether it is your own business or (less
commonly) a competitor's business or proposition.
Strategic planning is not a precise science - no tool is mandatory - it's a
matter of pragmatic choice as to what helps best to identify and explain
the issues.
PEST analysis may useful before SWOT analysis where it helps to
identify SWOT factors. Alternatively PEST analysis may be incorporated
within a SWOT analysis, to achieve the same effect.
PEST becomes more useful and relevant the larger and more complex
the business or proposition, but even for a very small local businesses a
PEST analysis can still throw up one or two very significant issues that
might otherwise be missed.
The four quadrants in PEST vary in significance depending on the type
of business, for example, social factors are more obviously relevant to
consumer businesses or a B2B (business-to-business) organization
close to the consumer-end of the supply chain, whereas political factors
are more obviously relevant to a global munitions supplier or aerosol
propellant manufacturer.
All businesses benefit from a SWOT analysis, and all businesses benefit
from completing a SWOT analysis of their main competitors, which

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