How to Coach Yourself and Others Essential Knowledge For Coaching | Page 538

Performing this analysis will often provide key information – it can
point out what needs to be done and put problems into perspective.
Example of a Personal SWOT
Strengths
 I'm very creative. I often impressing clients with a new perspective
on their brands.
 I communicate well with my clients and team.
 I have the ability to ask key questions to find just the right marketing
angle.
 I'm completely committed to the success of a client's brand.
Weaknesses
 I have a strong, compulsive need to do things quickly and remove
them from my "to do" list, and sometimes the quality of my work
suffers as a result.
 This same need to get things done also causes me stress when I have
too many tasks.
 I get nervous when presenting ideas to clients, and this fear of public
speaking often takes the passion out of my presentations.
Opportunities
 One of our major competitors has developed a reputation for treating
their smaller clients poorly.
 I'm attending a major marketing conference next month. This will
allow for strategic networking, and also offer some great training
seminars.
 Our art director will go on maternity leave soon. Covering her duties
while she's away would be a great career development opportunity
for me.
Threats
 Simon, one of my colleagues, is a much stronger speaker than I am,
and he's competing with me for the art director position.
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