How to Coach Yourself and Others Essential Knowledge For Coaching | Página 357

concentrates on the future. It is a source of inspiration. It
provides clear decision-making criteria.
An advantage of having a statement is that it creates value for
those who get exposed to the statement, and those prospects are
managers, employees and sometimes even customers.
Statements create a sense of direction and opportunity. They
both are an essential part of the strategy-making process.
Many people mistake vision statement for mission statement,
and sometimes one is simply used as a longer term version of the
other. The Vision should describe why it is important to achieve
the Mission. A Vision statement defines the purpose or broader
goal for being in existence or in the business and can remain the
same for decades if crafted well. A Mission statement is more
specific to what the enterprise can achieve itself. Vision should
describe what will be achieved in the wider sphere if th P