How to Coach Yourself and Others Essential Knowledge For Coaching | Page 356

might have a vision statement which read "A world without
poverty"
It is sometimes used to set out a 'picture' of the organisation in
the future. A vision statement provides inspiration, the basis for
all the organisation's planning. It could answer the qiestion:
"Where do we want to go?"
Values: Beliefs that are shared among the stakeholders of an
organization. Values drive an organisation's culture and
priorities.
Strategy: Strategy narrowly defined, means "the art of the
general" (from Greek stratcgos). A combination of the ends
(goals) for which the firm is striving and the means (policies)by
which it is seeking to get there.
Mission statements and vision statements
Organizations sometimes summarize goals and objectives into a
mission statement and/or a vision statement Others begin
with a vision and mission and use them to formulate goals and
objectives.
While the existence of a shared mission is extremely useful,
many strategy specialists question the requirement for a written
mission statement. However, there are many models of strategic
planning that start with mission statements, so it is useful to
examine them here.


A Mission statement tells you the fundamental purpose of
the organization. It defines the customer and the critical
processes. It informs you of the desired level of performance.



A Vision statement outlines what the organization wants to
be, or how it wants the world in which it operates to be. It

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