How to Coach Yourself and Others Essential Knowledge For Coaching | Página 355

It is also true that strategic planning may be a tool for effectively plotting the direction of a company; however, strategic planning itself cannot foretell exactly how the market will evolve and what issues will surface in the coming days in order to plan your organizational strategy. Therefore, strategic innovation and tinkering with the 'strategic plan' have to be a cornerstone strategy for an organization to survive the turbulent business climate. Contents  1 Mission, vision and values  2 Mission statements and vision statements  3 Methodologies  4 Situational analysis  5 Goals, objectives and targets MISSION, VISION AND VALUES Mission: Defines the fundamental purpose of an organisation or an enterprise, succinctly describing why it exists and what it does to achieve its Vision. The mission could be either for the long term or the short term. A corporate mission can last for many years, or for the life of the organisation or may change as the organisation develops. It is not an objective with a timeline, but rather the overall goal that is accomplished as organisational goals and objectives are achieved. Vision: Defines the desired or intended future state of an organization or enterprise in terms of its fundamental objective and/or strategic direction. Vision is a long term view, sometimes describing how the organization would like the world in which it operates to be. For example a charity working with the poor 1155