How to Coach Yourself and Others Essential Knowledge For Coaching | Página 355
It is also true that strategic planning may be a tool for effectively
plotting the direction of a company; however, strategic planning
itself cannot foretell exactly how the market will evolve and
what issues will surface in the coming days in order to plan your
organizational strategy. Therefore, strategic innovation and
tinkering with the 'strategic plan' have to be a cornerstone
strategy for an organization to survive the turbulent business
climate.
Contents
1 Mission, vision and values
2 Mission statements and vision statements
3 Methodologies
4 Situational analysis
5 Goals, objectives and targets
MISSION, VISION AND VALUES
Mission: Defines the fundamental purpose of an organisation or
an enterprise, succinctly describing why it exists and what it
does to achieve its Vision. The mission could be either for the
long term or the short term. A corporate mission can last for
many years, or for the life of the organisation or may change as
the organisation develops. It is not an objective with a timeline,
but rather the overall goal that is accomplished as organisational
goals and objectives are achieved.
Vision: Defines the desired or intended future state of an
organization or enterprise in terms of its fundamental objective
and/or strategic direction. Vision is a long term view, sometimes
describing how the organization would like the world in which it
operates to be. For example a charity working with the poor
1155