How to Coach Yourself and Others Essential Knowledge For Coaching | Seite 358
mission is established, then many times, the mission guides the
vision statement and the rest of the strategic plan. Either way,
you need to know your fundamental purpose - the mission, your
current situation in terms of internal resources and capabilities
(strengths and/or weaknesses) and external conditions
(opportunities and/or threats), and where you want to go - the
vision for the future. It's important that you keep the end or
desired result in sight from the start.
Features of an effective vision statement include:
Clarity and lack of ambiguity
Vivid and clear picture
Description of a bright future
Memorable and engaging wording
Realistic aspirations
Alignment with organizational values and culture
To become really effective, an organizational vision statement
must (the theory states) become assimilated into the
organization's culture. Leaders have the responsibility of
communicating the vision regularly, creating narratives that
illustrate the vision, acting as role-models by embodying the
vision, creating short-term objectives compatible with the vision,
and encouraging others to craft their own personal vision
compatible with the organization's overall vision. In addition,
mission statements need to be subjected to an internal
assessment and an external assessment. The internal assessment
should focus on how members inside the organization interpret
their mission statement. The external assessment — which
includes all of the businesses stakeholders — is valuable since it
offers a different perspective. These discrepancies between these
two assessments can give insight on the organization's mission
statement effectiveness.
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