5 Fresh Ways to Spring Clean
Your Social Media
Today, social media is a dense, crowded, noisy, smoggy urban jungle.
Simple tactics are no longer effective. Without a clear process of setting goals, creating strategies and analyzing the data, your message gets lost and is never heard from again.
The one thing that's remained constant is that customers still look for ways to align themselves with brands that matter to them.
Evidence of the social media urban jungle and its continued growth
Facebook:
• There are over 1.86 billion monthly active Facebook users, which is a 17%
increase year over year.
• 1.23 billion Facebook users log in daily.
• 79% of internet users (68% of all U.S. adults) use Facebook. (Pew Research)
• 62% of online adults ages 65 and older now use Facebook, a 14-point increase
from the 48% who reported doing so in 2015.
• 5 new Facebook profiles are created every second.
• Time spent per Facebook visit is 20 minutes.
• Organic reach of a Facebook Page post is 2%.
• Average Facebook post reach of total audience is 10.71%.
Social Media Today