Houston Independent Automobile Dealers Association April Issue: Spring Cleaning | Page 16

Instagram:

600 million active Instagram users.

400 million daily active users; up from 200 million at this time last year.

30% of all U.S. social media users are on Instagram. 90% of Instagram users are

under age 35, and about a third of all U.S. teens consider Instagram to be their

favorite social network. (DMR)

There are 3.5 billion “likes” on Instagram daily. (Infini Datum)

On average, Instagram users miss 70% of their feeds.

The average engagement rate of all Instagram posts is 1.1% (compared with

4.2% in 2014; 2.2% in 2015).

It's a little tough to argue with those numbers, right?

It's clear that sifting through the crowded urban jungle is getting more difficult. Dealers should be aware of the overgrowth that inevitably comes and Spring-clean their social media.

Springtime means it's time to assess what you're currently doing on social media and decide what's working, what's not working, and clear away anything that's not getting you to your goals.

5 Fresh Ways to Spring Clean Your Social Media

The following five actions will help you succeed with social media marketing and hopefully, motivate you to find new ways to improve.

1. Clear Away The Junk

Stop posting meaningless content. This is content that's generic, run-of-the-mill, or uninspired.

Think about it this way: if a TV station played the same show over and over, even with different actors, how long would it take for you to stop tuning in?

Don't invite your fans, followers and prospects to "change the channel." Refrain from posting these types of meaningless content:

Articles from larger media outlets that everyone else can post too.

Content created for you by your "social media marketing company" that they're

posting on every other one of their other clients' social media profiles.

Boring content that no one wants to engage with.

Spammy, 'salesy' messages that turn people off because it's too much, too soon.