SPECIAL REPORT
The rooftop pool at Conrad Los Angeles .
THE REALITY IS THAT THERE IS EXCESS CAPACITY . EVEN WHEN A HOTEL IS SOLD OUT FOR A CONFERENCE , THE ROOFTOP POOL MIGHT BE EMPTY
– MICHAEL WOLF , CEO , RESORTPASS
and enjoy hotel facilities with a day-cation .”
Tapping into the growing daypass market , said Crowe , “ has proven to be very successful .” It ’ s a great way to bridge the gap on lower occupancy days , she added , “ and give guests exactly what they want , like a carefree pool day . It also provides a plug-n-play platform to directly reach a qualified audience for special events , such as a Sunday Funday Pool Party .”
Jonathan Knudsen , CEO of Concrete Hospitality Group , which oversees food and beverage at Royalton Park Avenue Hotel in New York , said the property has always offered day passes through its organic channels , website and
social platforms . However , after being approached two years ago by ResortPass , “ We were convinced their platform was a perfect partner to help spread the word to a wider audience .
“ It ’ s good , qualified revenue ,” he continued , “ which isn ’ t always the case ,” adding that the partnership allows it to reach a wider audience of potential spenders .
The Royalton , said Knudsen , has increased ResortPass bookings by nearly 50 % when
Candle making at Thompson Denver , by Hyatt .
IT SIGNIFICANTLY INCREASED LOCAL ENGAGEMENT , DRIVING AWARENESS AND REVENUE
– DAVID MARIOTTI , DIVISIONAL VP OF OPERATIONS AT REMINGTON HOSPITALITY , ON RESORTPASS
22 hotelsmag . com September 2024