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HYATT WORKS WITH WAY TO MAKE IT EASIER FOR GUESTS AND LOCALS TO RESERVE ANCILLARY EXPERIENCES
– SUSAN SANTIAGO , PRESIDENT ,
U . S . AND CANADA , HYATT
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HOTELS CORP . |
comparing June 2023 to June 2024 , and revenue from these bookings has increased by 80 % over that same period .
Some hotels go at it alone on the non-guest front . For instance , The Langham , Chicago offers a Club Lounge Day Pass to the 4,000-squarefoot Langham Club Lounge on the 12th floor with panoramic views of the city and valueadds including workspaces and boardroom use , multiple F & B presentations throughout the day and personalized concierge services .
Megan Brilley , director of public relations , called the initiative a great success , allowing the hotel to offer guests and non-guests “ a luxury , remote space while also showcasing what we ’ re all
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IT ’ S GOOD , QUALIFIED REVENUE
– JONATHAN KNUDSEN , CEO ,
CONCRETE HOSPITALITY GROUP
about , which is providing our community with the highest standard of hospitality .”
CitizenM , a boutique hotel group , has not shied
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away from memberships , it ’ s embraced them , offering a membership program across its 34 hotels worldwide . For a nominal monthly or annual fee , CitizenM provides 15 % off all stays , free welcome drink with app bookings , early access to sales , free late checkout , free premium view ( at hotels with premium view ), 15 % off food and drink ( except breakfast ), guaranteed room ( 48 hours ’ notice ), 15 % off meeting rooms and recently added free use of co-working spaces .
GUEST IMPACT Hotels must take care to not allow non-guests to impact the paying-guest experience , but as Demuth noted , “ You won ’ t be able to book a pool cabana at a Ritz-Carlton resort on a July
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Chicago Athletic Association Hotel , part of Hyatt ’ s Unbound Collection , has a Topgolf Swing Suite and pop-up roller skating in the gymnasium , Stagg Court . |
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September 2024 hotelsmag . com 23 |