A societyM meeting room at CitizenM Rotterdam .
cater to the rapidly expanding segment of individuals seeking daytime hotel and resort visits , particularly with the rise of the day guest for both leisure travelers and locals who may want a quick getaway to relax or recharge .”
The Conrad Los Angeles offers more than 10 different day-pass packages , from rooftop pool access to spa experiences .
Likewise , many Hyatt hotels offer day passes and / or experiential programs , according to Susan Santiago , president , U . S . and Canada at Hyatt Hotels Corp . The company has also collaborated with an experiential technology partner , Way , to make it easier for guests and locals to reserve ancillary experiences .
Since kicking off the pilot in late 2023 , participating properties have seen an increase in bookings for these experiences and Hyatt expects to roll out Way to hotels globally as an optional ancillary booking platform , Santiago said .
Examples of Way experiences are : candle crafting , chocolate making and cocktail classes at Thompson Denver , by Hyatt ; spa access and yoga classes at Andaz Mexico City Condesa ; and a roller-skating fitness class at Chicago Athletic Association , part of The Unbound Collection
[ DAY PASSES ] ARE AN EXCELLENT WAY TO CONNECT WITH THE LOCAL COMMUNITY AND PROVIDE AN OPPORTUNITY FOR LOCAL GUESTS TO EXPERIENCE AND ENJOY THE AMENITIES OF [ A PROPERTY ]
– RONALD MADER , SVP , FULL-SERVICE AND RESORTS , HVMG by Hyatt , which also conducts complimentary guided tours of the historic property .
FULLY OPERATIONAL Management companies favor day passes , too . Ronald Mader , SVP , full-service and resorts for Hospitality Ventures Management Group , called them “ an excellent way to connect with the local community and provide an opportunity for local guests to experience and enjoy the amenities of [ a property ].”
David Mariotti , divisional VP of operations at Remington Hospitality , which manages the Lakeway Resort and Spa
DAY-PASS PROGRAMS ARE AN INNOVATIVE WAY TO GENERATE ANCILLARY REVENUE , BUT THEY ARE ALSO A WAY TO ENGAGE THE LOCAL COMMUNITY
– SARAH CROWE , CORPORATE DIRECTOR , MARKETING AND COMMUNICATIONS , TWENTY FOUR SEVEN HOTELS
in Texas , said the property partnered with ResortPass in the spring of 2020 . Its daypass program includes access to dining options , a spa , a fitness center and multiple pools . The program , he said , “ has significantly increased local engagement , driving awareness and revenue across all channels .”
Sarah Crowe , corporate director , marketing and communications for Twenty Four Seven Hotels , said day-pass programs are “ an innovative way to generate ancillary revenue , but they are also a way to engage the local community . Day passes provide locals the opportunity to escape without going away
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