duces
LUXURY
The exterior and a look inside a living space at Moliving Hurley House
Moliving is an asset-light business . The locations will be developed as joint ventures between the company and landowners . Moliving partners with owners and joins them as the operating partner with a vision to run a reservation system , set up marketing , branding and more . Profits will be shared as per the joint venture agreement .
“ We do not own any land . The landowner always retains the land and some of the structures we install on the land — spa , food & beverage outlets , etc .,” Bem continues . “ Once the joint venture agreement ends , we can either extend the partnership or terminate it and move our rooms to another location . If we come across a land with great potential , we sink our teeth into it only as operators and invest a significant amount of capital .”
“ Moliving is uniquely positioned between the glamping and luxury spaces . No one has managed to provide what we have created ,” Bem adds . “ A lot of companies have attempted to do this while utilizing existing products . For example , some hotel companies use shipping containers , but no one has created something that ’ s purpose-built for the hospitality industry . More importantly , no one has created something like this for the luxury hospitality industry . We are a hybrid , between the mobility side of the business and on the other side we exist in the ultra-luxury space .”
In July , Moliving signed a US $ 15 million fabrication agreement with SG Blocks for an initial 60 units , all of which will be sent to Moliving ’ s Hurley House location , its inaugural property , located in Hudson Valley , New York . The Jacksonville , Floridabased developer , designer and fabricator of modular structures also invested in Moliving in March and led its seed investment round . The Hurley House property is expected to open by Q3 this year .
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