INVESTMENT
WE ARE A HYBRID , BETWEEN THE MOBILITY SIDE OF THE BUSINESS AND ON THE OTHER SIDE WE EXIST IN THE ULTRA-LUXURY SPACE .
– JORDAN BEM
Moliving strives to be known for . Aiming to provide the same level of service and amenities as any other luxury hotel , Bem counts brands like Aman , Four Seasons and Six Senses as Moliving ’ s competitors . With a target audience of 25-60 years of age , Moliving is looking to attract traditional luxury guests who are also interested in experiential stays .
“ The idea is to have people truly enjoy nature , while giving them the comfort of a luxury hotel ,” he says .
The development costs of these rooms are much cheaper when compared to traditional hotels , allowing the company to enjoy quicker returns on investments . Development accounts for about 50 % of the total costs . A Moliving room usually costs US $ 150,000 to US $ 200,00 to build , while development costs of a traditional hotel room are likely to be around US $ 800 to more than US $ 1 million , Bem explains .
Moliving also brings in flexible inventory . Hotel rooms will be grouped and fluctuated as per the inventory . For instance , there will be 60 units operating in New York during summer , while in the off season , they might operate only 30
keys and move the remaining 30 rooms to Florida or another place where there ’ s more demand .
“ The idea is to reduce costs and run a project at peak occupancy levels . By having mobile units , we can open hotels cheaper and quicker ,” Bem says .
Not only are the rooms built with recyclable materials , but they are also self-sufficient , in the sense that they can operate 100 % off the grid . Every room is installed with solar panels , recyclable systems to harvest rainwater and separate tanks for fresh water and black water . Bem is hopeful of opening
A rendering of the bar space at the Moliving Hurley House in Hudson Valley , New York multiple hotels in the next two years . While he plans to focus on the company ’ s national growth , first on the East Coast , the West Coast and then centrally , he is also keen to expand globally .
“ We are taking interests from developers at this point ,” Bem says . “ It might take us a couple of years to expand internationally but we have a lot of interest in Europe , Africa and throughout Asia .”
Right now , Bem says , the challenge that he faces is to fill the demand and educate the people about their unique concept .
30 hotelsmag . com October 2022