religious texts , silk or cotton pillowcases , and offering premium bath amenities from Black-owned brands . Our commitment to sustainability and social responsibility is evident through industry-leading pay and benefits for our workforce . By staying with us , guests enjoy a curated experience that caters to their values and priorities , setting us apart from traditional accommodations .
HOTELS : Why should hotel owners turn to Roomza over traditional hotel franchisors ? Crimmins : It ’ s simple : tech-driven solutions boost operational efficiency , lower overhead costs and enhance guest satisfaction . Our focus on customization , sustainability and social responsibility resonates with modern travelers , giving owners a competitive edge . By partnering with us , hotel owners benefit from our forward-thinking strategies , ensuring longterm success in a rapidly evolving hospitality and lending landscape . Beyond that , we leave owners to do what they do best : buy and hold hotel assets , leaving Roomza to operate the business , including fully funding payroll operations , branding , technology investments and marketing the hotel .
Roomza can even be your equity partner !
HOTELS : What was the gap you saw that convinced you to start Roomza ? Crimmins : It was the lack of personalization and adaptability in traditional hotels . Today , hotels behave like a utility , not a service . While these establishments often focus on standardized experiences and amenities , they fail to address evolving guest preferences and values . Roomza was founded to address these shortcomings through technology and sustainability . It ’ s our commitment to addressing these that ensures guests enjoy a modern , unique and responsible accommodation experience , which traditional hotels and short-term lodging struggle to provide .
HOTELS : What are the current challenges for hotel owners , and by extension hotel operators , and how they be alleviated ? Crimmins : Owners and operators right now are struggling with quickly adapting to evolving customer preferences , the ongoing labor shortages and managing sustainability concerns . We ’ re working to overcome these pain points by creating innovative solutions like Roomza ’ s personalized experiences , flexible staffing models and eco-friendly practices , coupled with strategic investments in technology and our workforce .
HOTELS : What is Roomza ’ s growth potential in the space and how are you funding expansion ? Crimmins : Our growth potential is significant , with thousands of guests on our waitlists and a diverse pipeline of properties spanning North America . We ' re leveraging institutional and private capital partnerships , investor funding and revenue reinvestment to fund our expansion , positioning Roomza ’ s three brands : Flagship Hotels Collection , Courtesy Hotels , and TravelR as leading hotel brands in the competitive hospitality space .
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