HotelsMag June 2023 | Page 90

PARTNER PROFILE

Curtis Crimminsins

i carves out room for Roomza

Co-founders of Roomza , Curtis Crimmins and Samantha Spring .

In this executive Q & A , Curtis Crimmins , CEO of hotel startup Roomza , explains why his hotel product differs from traditional hotel stays , why guests crave it and what it takes to make it all happen .

HOTELS : What is Roomza , is it a disruptor and why does the hotel industry need it ? Crimmins : Roomza is a hotel startup leveraging technology and innovative design to revolutionize the hospitality industry . As a disruptor , it enhances guest experiences by offering personalized , seamless stays through AI-driven services , smart room features and sustainable practices . The hotel industry needs Roomza to adapt to evolving customer expectations , increase operational efficiency and stay competitive in a rapidly changing landscape .
HOTELS : How can technology elevate the guest experience while at the same time not reducing a hotel stay as a mere transaction ? Crimmins : We would argue that most big-box hotel chain stays today are a mere transaction versus what they purport to be , leaving many guests feeling disconnected . Technology can elevate guest experiences by streamlining processes and providing personalized touches , while still preserving the human connection . By automating repetitive tasks , hotel staff can focus on creating memorable , tailored interactions with guests . Smart room features and AI-driven services enhance convenience and customization , enriching stays beyond mere transactions . By integrating technology thoughtfully , hotels can strike a balance between efficiency and genuine hospitality , ensuring guests feel valued and empowered throughout their stay .
HOTELS : Why should a potential customer choose the Roomza experience over a traditional hotel stay or alternative accommodation ? Crimmins : Flexibility and our value-centric approach , which prioritizes room quality and personalization over extravagant lobbies . Our experiences align with consumers ' preferences , empowering them to tailor their stay , selecting elements including
88 hotelsmag . com June 2023