No technology product is immune to AI impact. POS is no different and the upside is higher sales, notes Kevin Carson, SVP of global business development for FreedomPay, a cloud-based commerce platform and payment gateway.“ AI-powered pay-at-table technology will analyze customer behavior and proactively suggest add-ons, driving impulse purchases and increasing average order values,” he said. Furthermore, POS must accommodate all types of payments, which increasingly are hedging toward digital.“ The rise of mobile-first shopping is fueling the adoption of digital wallets,” Carson said, pointing to a recent internal study showing that outdated |
payment systems are driving customers away.“ The future lies in pure mobile payments, where a guest’ s smartphone initiates the payment, eliminating the need for dedicated merchant hardware and enhancing security through virtual wallet technology. Hospitality companies can |
gain a competitive edge by embracing digital wallets.“ It is critical that businesses adopt a unified, omnichannel commerce strategy to meet modern consumer demands,” he said. At the same time, advancements in technology present security challenges. Advanced security measures like PCI-validated |
Kevin Carson, SVP of global business development, FreedomPay
Point-to-Point Encryption( P2PE) and tokenization can streamline operations and safeguard transactions, Carson noted.“ To minimize that risk, businesses can modernize their payments infrastructure on a platform that gives them access to an array of security features,” he said.
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Oracle |
Find them @: oracle. com |
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Oracle is synonymous with technology that powers hospitality: Its Simphony POS does 6.3 billion transactions annually, boasts more than 200 integration partners and its unified payments workflow offers guests flexible and secure payment options, including pay-at-table, mobile payments or charge to their room.“ The result is higher guest satisfaction and an elevated hospitality experience from start to finish,” said Mark Page, hotel market strategy director for Oracle Restaurants. Modern POS systems, Page said, are transforming the F & B experience by enabling seamless mobile and QR-based ordering, integrated payments |
and automated kitchen workflows.“ Guests can place orders anywhere. This reduces wait times and minimizes errors, resulting in smoother service,” he said. One of the most important elements of a POS is its ability to seamlessly integrate |
with the PMS to enhance personalization. Harmoniously, Simphony does this with Oracle’ s Opera PMS.“ This enables F & B teams to instantly access key guest details, such as special requests, loyalty status and allergens, helping to ensure truly |
Mark Page, hotel market strategy director, Oracle Restaurants
personalized service throughout the property,” Page said.“ For hotel owners and operators, this integration centralizes data, reduces manual processes and delivers more accurate sales reporting.” Now, that’ s music to everyone’ s ears.
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Jan / Feb 2026 hotelsmag. com 59 |