FEATURE
flash, what is a voice-controlled light when designing a rewards scheme — if hoteliers remain open-minded with
switch changing, fundamentally? It will you give too little then it’ll be entirely regard to the kinds of things that
be exciting to see where AI can go, ineffective; but give too much, and could boost their hotel’s revenue and
hopefully having a more deep-rooted you’re working against your own best reputation. Above all, hotel managers
impact on the guest experience that interests. But with more competition in need to be hyper-aware of the changing
stretches beyond making TV remotes the market than ever, last minute deals nature of the market, research new
and volume controls redundant. undercutting prices, and incredibly products as they become available,
effective marketing tools at many and consider the processes their hotel
no new entry but are always adapting to hotels’ disposal, introducing a simple could improve before making any rash
the changing demands of consumers - yet worthwhile rewards programme and purchases. Hotel tech could change your
much like hotels themselves. While they making use of the tech available online hotel for the better; but if not applied at
are of course relevant when it comes and on social media, could help you pip the right time in the right place, could
to securing returning customers, are your competitors to the post. also change it for the worse.
Finally, hotel rewards programmes are
rewards schemes helpful when it comes
to acquiring new guests?
There is a balance to be found
April 2019
While it’s important not to jump on
every trend that seems to be making By Simon Botto,
waves, it’s even more important that CEO of DayBreakHotels
www.hotelowner.co.uk
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