It’s Your Business
Is Your Small Business
Social Enough?
by Bridget Weston Pollack
F
acing the task of building a social
media following for your small business
can feel like an uphill battle. What’s the
use of wracking your brain to create engaging
content when you have just a few dozen followers? If you create a social media post, and
there’s no one to read it, does it even matter?
Have faith, new business owner. It is
worth your time to build and nurture your
social media presence even when your business — and your online audience — are small.
Here are a few ways to maximize your
social media effectiveness now to develop good
social marketing habits as your business grows.
44 HimPower October 2016
Build an emotional connection
Take some of the drudgery out of creating social media content by remembering
what sort of content you enjoy seeing online.
What makes you smile or teaches you something you want to share with a friend?
By thinking about why you appreciate
the social media accounts you follow personally, you might be inspired to mimic that
successful content on your own social media
profiles. Not every post needs to actively sell
a product. Your Instagram feed, for instance,
might feature neighborhood scenes, behind
the scenes of your latest project, or even furry