friends who visit your office.
As your audience grows, their appreciation for the value your business offers will, too.
Use your social media audience as a
test market
Have an idea for a business promotion,
sale or special event? Test it out on social
media. It costs nothing but your time to post a
spur-of-the-moment special on your Facebook
page and see how your fans react.
After observing the results of your
social media promotions, you can determine
how best to incorporate them to your overall
marketing strategy.
one on one without having to wade through
your email inbox or track them down in person.
But if you’re not ready to respond to
their questions, comments or concerns online,
you’re missing an opportunity to stand out.
Use notifications on your desktop computer or phone, so you know when a follower
has mentioned you on social media or sent
a private message. By responding quickly,
you’ll show the follower you care about
their thoughts (regardless of whether those
thoughts are positive or negative). If your public response is measured and friendly, new followers will notice — say, in the case of a Twitter conversation with an unhappy customer
Make it easy for people to find you with an issue you’re able to resolve quickly.
Look around your business and consider
Your attention to your social media
how easy it is for a potential follower to dischannels can turn into referrals. “Social media
cover your social media profiles. Do you have
referrals are really important in the deciyour handles listed on your receipts, menus or sion-making process” for consumers, former
truck? Do you have them listed on your front
SCORE mentor Brad Smith notes in his online
door or on your business cards?
workshop, “The Top 10 Benefits of Social
You can create a social media presMedia Marketing.” “If you can get your followence, but people won’t join you there unless
ers on social media and engaging with your
you make them aware you’re active on their
content, they’ll become advocates for you.”
favorite platforms. It’s particularly t