Hello Sugar Playbook October 2013 | Page 10

MAR KET ING M AD NES S HELLO SUGAR LAUNCH Hello Sugar is for the ultimate diva! The season’s most over-the-top bra goes crazy-hot glam with foil & stone embellishments and the Up 2 Cups it’s famous for! HELLO SUGAR LAUNCH PARTY A blinged-out MYSTERY REVEAL lease line event! HELLO SUGAR PRESTIGE OFFER An exclusive deal for our VIP vixens: FREE PANTY WITH ANY HELLO SUGAR PURCHASE HELLO SUGAR PWP (TOP 100 ONLY) To take it even further over-the-top, for one weekend only, select stores will feature a LIMITED EDITION Hello Sugar necklace! This bling is the perfect addition to our sexiest bra! During this weekend-only event, it’s only $19.50 with any Hello Sugar purchase (ticket price $29.50)! BOUNCEBACK REDEMPTION Driving traffic and ADS with the redemption of a total shop bounce back. From 11.4-11.17, she can get 20% of her $50 purchase or 30% off her $75 purchase. MARKETING MADNESS