Hello Monaco #09 Spring–Summer 2020 | Page 80

EXCLUSIVE
© Pauline Tournier
© Pauline Tournier
HelloMonaco: Why did you want to become
a designer?
Pauline Ducruet: Actually, I always wanted
to be a designer. I can’t remember a
moment when I did not want to become
a designer.
HM: Do you think Fashion has a strong impact
on people? How can Fashion make a
positive change in society?
PD: I feel like fashion is a catalyst to make
change. Especially in subcultures where
fashion plays an
important role,
fashion can have
an important impact.
I guess fashion
always was and
still is a way to impact
people, their
mentality, and the way society is thinking
and acting.
HM: What were the difficulties you faced
while becoming a designer?
PD: Fashion is a lot of work. People tend to
think that fashion is only glitz and glamour,
but it is really not; it is really a lot of
work and you need to know what you are
doing and what you want to achieve. You
have to be really precise: timelines and
deadlines are really important.
Fashion is really a lot of work
and you need to know what
you are doing and what you
want to achieve.
HM: What is the main idea behind Alter?
PD: Alter is made for people, so when I am
creating the collections I am thinking about
my Family and my friends and how my creations
would fit and please everybody. I am
like that myself, I like to please everybody
so that is what I try to do with Alter. The
unisex and inclusivity part is really important
for me.
HM: How important is sustainability for you
and your work as a designer?
PD: It was one
of the main aspects
I was thinking
about when
starting my brand.
When I was a student
and I saw all
those shops in New
York selling their stock of non-used materials,
I wanted to reuse denim and other materials
to make my brand more sustainable —
so sustainability became part of the DNA
of the brand.
HM: What were the challenges while creating
the new collection?
PD: This collection was way easier than the
first one because with the first one I just
started and I did not know where I was
putting my feet. For the new collection,
78 / Hello Monaco Spring–Summer 2020
www.hellomonaco.com