Hello Monaco #09 Spring–Summer 2020 | Page 81

EXCLUSIVE the problem was rather to restrain myself because I wanted to do so much, but I have learned you have to be really consistent in what you do — so I took some of the DNA of Alter and enhanced it for the new collection. HM: Do you prefer Paris or Monaco as a place to present your work? PD: I feel like it is important to have a mixture of everything. I think it is not good to stay in one place for too long otherwise you will get bored of it. Therefore, I am a lot in New York, a lot in Paris, and also in Monaco. In terms of work, I am hyperactive, so I need to get my inspiration from everywhere. HM: What is your opinion about the Monte- Carlo Fashion Week? PD: I am going to attend the next Monte-Carlo Fashion Week. Being a designer myself, I want to support the designers in Monaco and push Monaco as a fashion platform. I feel like Monaco is more classic and more about big brands. I think it is important to bring new visions and young designers to Monaco. HM: How important is diversity for you and your Fashion? PD: It is really important for me, I think it is where the fashion industry should go and not only take the standard models that are super tall and super skinny. Therefore, I think it is really important for fashion to be inclusive and show fashion for every kind of person. HM: What kind of people do you want to reach with your brand and clothing? PD: I would say it is very inclusive. I can imagine the clothing being worn by my mom or young kids like my sister. It is really broad and I don’t think of a specific target when creating. I think of a broad spectrum of people. HM: How do you think your brand can help people to express their personality? PD: My pieces are really simple, straight forward, and classic. I feel like it is up to the people to personalize the garments and to style them in the way they want. HM: What are your next goals? PD: My next goal is to make my brand Alter become bigger and bigger and to make it a major actor in the unisex fashion industry. HM: What are your favourite places in Monaco? PD: I enjoy all the places in Monaco, but when I come home from Paris or New York I enjoy staying at home sometimes too. RUS HelloMonaco: Полин, почему вы решили стать дизайнером? Полин Дюкрюэ: На самом деле, я всегда хотела им быть. Не могу даже припомнить то время, когда бы я хотела быть кем-то другим. НМ: По вашему мнению, насколько существенно мода влияет на людей? В какой степени фэшн-индустрия способна позитивно влиять на общество? ПД: Думаю, что мода — катализатор прогресса, в особенности в субкультурах, где она играет тем более значительную роль и имеет существенное влияние. По моему мнению, мода всегда была и остается способом воздействия на людей, их менталитет, определяющим образ мыслей и действий общества. НМ: С какими трудностями вы столкнулись на пути становления дизайнером? ПД: Работа в индустрии моды — тяжелый труд. Люди склонны думать, что мода — это всего лишь блеск и гламур. Однако же это не так. За этим действительно стоит большая работа. Вы должны точно понимать, чем вы занимаетесь и к чему стремитесь. Здесь требуется максимальная точность, а установленные сроки и рамки имеют первостепенное значение. HM: Какова главная идея брэнда Alter? ПД: Alter создан для людей. Разрабатывая коллекции, я представляю себе свою © Pauline Tournier Hello Monaco Spring–Summer 2020 / 79 www.hellomonaco.ru