Would you have done anything differently if you provided the
facility's public relations response
Option B - Public Relations Interview
Contact an individual working in health care public relations to set
up a 30-minute interview regarding their role as a public relations
professional.
Create an 8- to 12-slide presentation that summarizes your
interview. Include the following:
Describe the organization and what products and services it
provides to the public.
Identify the role of the person you interviewed.
Who does the person interact with externally and internally?
Does the organization have a formal PR plan? If so, what does it
entail? If not, do they need a PR plan? What is their plan or process
for promoting the organization if they do not have a formal PR
plan?
What does his or her job entail? Does he or she address issues and
problems or promote the facility? Does the role involve issue or
disaster management?
What challenges does he or she face in public relations?
What did you learn from the interview? Do you have a different
understanding of public relations in health care now?
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HCS 539 Week 6 Learning Team Assignment Health Care
Marketing Plan Presentation
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Create a hypothetical health care organization or social program,
using a real organization or program as a model, and develop a
comprehensive marketing plan to market it. Examples include
cancer hospitals, home health agencies, nursing homes, durable