medical equipment companies , weight loss programs , and insurance programs . Develop a comprehensive marketing plan to market your organization or program . Create a 20- to 25-slide Microsoft ® PowerPoint ® presentation , with speaker ' s notes , detailing your plan . Speaker ' s notes must be between 100 to 200 words per slide . Include the following : Background information What is the name of the organization or program ? What is the geographic location ? What is the organizational mission ? Industry background : Describe the industry ' s historical background . Situational SWOT analysis : Assess the organization ' s environment . Address why your marketing plan is necessary . Include the following : Strengths ( internal ) Weaknesses ( internal ) Opportunities ( external ) Threats ( external ) Market research Why must market research be conducted ? What kind of data will you use : primary , secondary , or both ? Why ? Marketing objectives : List your quantifiable marketing objectives . Explain what you want to achieve . Define estimated dates by which you want to achieve those goals Marketing strategies : Describe the general approach or best way to meet your objectives . Consumer analysis Determine the demographics of the program ' s potential consumers . Determine the psychographics of the program ' s potential consumers . Identify common consumer behaviors of the program ' s potential consumers . Target market Determine the primary market : What are the characteristics of the primary market ?