medical equipment companies, weight loss programs, and insurance programs. Develop a comprehensive marketing plan to market your organization or program. Create a 20- to 25-slide Microsoft ® PowerPoint ® presentation, with speaker ' s notes, detailing your plan. Speaker ' s notes must be between 100 to 200 words per slide. Include the following: Background information What is the name of the organization or program? What is the geographic location? What is the organizational mission? Industry background: Describe the industry ' s historical background. Situational SWOT analysis: Assess the organization ' s environment. Address why your marketing plan is necessary. Include the following: Strengths( internal) Weaknesses( internal) Opportunities( external) Threats( external) Market research Why must market research be conducted? What kind of data will you use: primary, secondary, or both? Why? Marketing objectives: List your quantifiable marketing objectives. Explain what you want to achieve. Define estimated dates by which you want to achieve those goals Marketing strategies: Describe the general approach or best way to meet your objectives. Consumer analysis Determine the demographics of the program ' s potential consumers. Determine the psychographics of the program ' s potential consumers. Identify common consumer behaviors of the program ' s potential consumers. Target market Determine the primary market: What are the characteristics of the primary market?