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Choose two existing health care organizations or companies in the
same discipline, such as hospital-hospital, insurance company-
insurance company, med spa-med spa, and so forth.
Compare each organization's positioning and differentiation
strategies in a 1,400- to 1,750-word review.
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HCS 539 Week 5 Individual Assignment Public Relations
Presentation
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Complete one of the following options:
Option A - Responding to the Public
Research a public relations scenario you recently heard in the news.
This could be anything that required a hospital or health care
facility or company to make a statement about their recent practices.
Some examples include medical errors, such as the surgery of a
wrong limb or organ; pharmaceutical issues, such as the Tylenol®
crisis in 1982; or facility violence, such as shootings or baby
snatching.
Create a 8- to 12-slide presentation that addresses the following:
Provide a brief overview of the scenario and answer the following
questions:
How did the hospital or facility respond?
Why was it necessary for the facility to respond?
How did they promote the hospital's view?
What was the outcome of the response?