Determine the target market, including demographics,
psychographics, and data from the general area in which the
organization is located. Explain why understanding target market is
vital to a successful marketing plan.
Format your paper consistent with APA guidelines.
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HCS 539 Week 3 Individual Assignment Marketing
Research and Segmentation
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Choose a health care organization, or use the organization you
chose in Week Two.
Imagine you are a marketing representative for the organization.
Conduct research on the consumers in a particular area using at
least two lifestyle analyses and marketing research databases.
Write a 1,050- to 1,400-word lifestyle profile for the neighborhood.
Include the following:
Describe your research method.
Describe the databases and findings.
Describe at least two strategies you could use to segment your
market.
How does this profile provide you with insight on how the people in
this area perceive your organization?
How will your target audience characteristics help you determine
your market strategies?
Is the demographic and psychographic information accurate? Why
or why not?
Provide a brief description of the facility or organization.
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HCS 539 Week 4 Individual Assignment Positioning and
Differentiation Review