Write a 700- to 1,050-word reflection on current health care
marketing techniques.
Examine current health care marketing techniques in television, the
Internet, radio, or any other media source. Some examples include
advertising trends in pharmaceutical marketing, promoting
specialized clinics and hospitals, public relations events related to
health care, or promoting health care products or services.
Address the following points:
What types of marketing are being used? How are they being used?
What is your opinion on current health care marketing techniques
and trends?
Do you feel current techniques are affecting consumer trends? If so,
how?
Do you see any positive or negative effects due to current techniques
and trends?
Format your reflection consistent with APA guidelines.
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HCS 539 Week 2 Individual Assignment Health Care
Analysis
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Choose an existing health care organization.
Write a 1,050- to 1,400-word paper on the organization of your
choice.
Include the following:
Describe the four Ps--product, price, place, and promotion--and
explain how and why they are important to the organization's
success.
Examine the relationship between the organization's marketing and
its partnerships. Explain how and why those partnerships are
valuable to the organization.